Selling with Partners
6-Week Course | Starts 2 Mar
Learn how to Scale your Business with Partners
Course Outline: 3 x 2-week Modules
Our Weekly Group Call
Course Outline
Why Partner?
Pop Quiz: Why Partner?
Key Ingredients of Successful Partnerships
Pop Quiz: Key Ingredients for Successful Partnerships
Direct Sales Vs Partnerships
Pop Quiz: Direct Sales vs Partnerships
Types of Partnerships: Overview
Pop Quiz: Types of Partnerships
Collaboration
Pop Quiz: Collaboration
Referral
Pop Quiz: Referral
Reselling
Pop Quiz: Reselling
OEM & Managed Services
Pop Quiz: Managed Services
Which type is right for me?
Choosing your partner type
Finding Partners
Partner Research
Partner Outreach - Starting Conversations
Partner Discovery
Partner Discovery Questions
Confirming your Structure: Writing it Down
Pop Quiz: Writing it Down
Exercise: Drafting an MOU
Partner Agreements: Key Components
Pop Quiz: Partner Agreements
Commercials & Pricing
Pop Quiz: Commercials and Pricing
Setting Sales Goals
Pop Quiz: Setting Sales Goals
Exercise: Setting Sales Goals
Documenting Expectations: Requirements & Benetfits
Pop Quiz: Requirements & Benefits
Exercise: Defining Requirements & Benefits
Working Day to Day: The practicalities
Marketing
Pop Quiz: Marketing
Launching the Partnership
Pop Quiz: Launching
Exercise: Mini Launch Plan
Understanding the Long Game
Pop Quiz: Understanding the Long Game
Setting up for long term success
Pop Quiz: Setting up for Long Term Success
Ingredients of a great Partner Program
Pop Quiz: Ingredients of a successful Partner Program
The Importance of Personal Connection: Meet Regularly
Pop Quiz: The Importance of Personal Connection
Exercise: Create a Contact Plan
Accountabilty: The balance between support & management
Pop Quiz: Accountability
Joint Forecasting
Pop Quiz: Joint Forecasting
Partner Mix
Pop Quiz: Partner Mix